Going For Gold: Women’s Sports Are Profitable—When Brands, Media And Broadcast Buy In

This summer is shaping up to be a spectacular season for sports fans. The Tour de France and Wimbledon are already underway, and later this month, you’ll have a chance to cheer on the U.S. women’s national soccer team (USWNT) as they vie for their fifth Women’s World Cup championship, witness the jaw-dropping feats, perseverance, and heart-pounding drama of the second Tour de France Femmes avec Zwift, and watch women skateboarders shred in the thrilling vert competition at the X Games for the first time in 13 years.