How Do I Connect With The Right Customers For My New Business?

Hey Liz!!

First off, I LOVE your column! I’ve been thinking about starting my own business for a long time, and it’s been great seeing real advice from one woman to another about how to make it happen.

So, a couple of years ago, I decided to start up an Etsy shop. I’m a stay-at-home mom, but my kids are in school, and I’m a lifelong crafting enthusiast, so I figured hey, why not? Plus, there’s this exhibit at the Brooklyn Museum that’s all about elevating traditional women’s handicraft like macrame and quilting, and it just got me really inspired. But the hardest part wasn’t the work that went into making my wares. It was getting people to care at all. I folded it up after a few months.